The United States rediscovers Marbella
Marbella, a renowned town in Málaga province, is experiencing a surge in interest from North American tourists and property buyers, particularly those seeking luxury experiences. This trend has been bolstered by events like the 2023 Solheim Cup and the introduction of a direct flight between Málaga and New York.
Americans, drawn by Marbella's appeal as the "California of Europe," are increasingly choosing it for vacations and real estate investments. The city’s high-end hotels, golf courses, and cultural offerings, along with the presence of celebrities, have made it a favored destination. The luxury real estate market, particularly in exclusive areas like La Zagaleta, is seeing significant demand from wealthy U.S. buyers, including Silicon Valley executives. The combination of lifestyle, favorable prices compared to U.S. cities, and excellent connectivity within Europe is making Marbella an attractive option for affluent Americans.